2024 – Infinity & Jewel

Happy businesswoman in a cafe using her laptop

by Billy Awai

December 11, 2024

Branding, Marketing, Marketing Solution

Mastering Personalisation in Digital Marketing: Content Strategies for 2025

In the dynamic world of digital marketing, personalisation has become the foundation for creating meaningful connections with audiences. As we approach 2025, the shift...

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by Billy Awai

November 28, 2024

Branding, Business Solution, Marketing, Marketing Solution

Navigating the X-Verse: A Comprehensive Guide to Different Account Types

Stepping into the realm of X (formerly Twitter) can feel exhilarating, whether you’re dipping your toes in as a casual user or diving headfirst...

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The Art of the Counter-Attack: A Soccer Tactic That Inspires Marketing Success

by Billy Awai

November 27, 2024

Marketing, Marketing Solution, Strategy Business

The Art of the Counter-Attack: A Soccer Tactic That Inspires Marketing Success

In the world of soccer, the counter-attack is a celebrated tactic known for its precision, speed, and ability to turn the tide of a...

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by Billy Awai

November 26, 2024

Branding, Corporate Solution, Events, Marketing

The Psychology Behind Black Friday: Understanding Consumer Behavior

Black Friday, once a simple post-Thanksgiving shopping tradition, has become the largest retail event of the year, driving billions of dollars in sales across...

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by Billy Awai

November 25, 2024

Branding, Business Solution, Corporate Solution, Events, Marketing

Sponsorship Activation in the Digital Era

Sponsorship has long been a cornerstone of brand marketing strategies, allowing businesses to align with events, athletes, or causes to reach new audiences and...

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by Billy Awai

November 22, 2024

Branding, Corporate Solution, Events, Marketing

What is Digital PR and How Can You Create an Effective Strategy?

In today’s hyperconnected world, where brands compete for attention across numerous digital platforms, digital public relations (digital PR) has emerged as a vital component...

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by Billy Awai

November 20, 2024

Corporate Solution, Marketing, Strategy Business

Can Bots Be Emotionally Intelligent?

The rise of AI-powered bots has transformed various aspects of our daily lives, from chatbots answering customer service inquiries to virtual assistants helping with...

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by Billy Awai

November 19, 2024

Corporate Solution, Marketing

Is TikTok Emerging as a Search Engine?

In recent years, TikTok has evolved from a platform for short-form entertainment to a hub for information, inspiration, and discovery. Its rapid growth and...

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by Billy Awai

November 18, 2024

Branding, Corporate Solution, Marketing Solution

Understanding the Key Differences Between Meta and ChatGPT

Artificial intelligence (AI) and technology advancements have rapidly transformed our interactions with digital platforms. Two of the major players in this transformation are Meta,...

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by Billy Awai

November 6, 2024

Corporate Solution, Strategy Business

UX and Conversions: The Direct Connection

The connection between user experience (UX) and conversion rates has become increasingly significant in the ever-evolving digital marketing landscape. With consumers constantly bombarded by...

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Gallery

Mastering Personalisation in Digital Marketing: Content Strategies for 2025

The Art of the Counter-Attack: A Soccer Tactic That Inspires Marketing Success

The Psychology Behind Black Friday: Understanding Consumer Behavior

Sponsorship Activation in the Digital Era

What is Digital PR and How Can You Create an Effective Strategy?

Can Bots Be Emotionally Intelligent?

Is TikTok Emerging as a Search Engine?

Understanding the Key Differences Between Meta and ChatGPT

UX and Conversions: The Direct Connection

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